Marketing Your Copywriting Online
With the shortage of people providing copywriting services both offline and online, marketing your copywriting services business is easy. Your clients are desperately eager to find you. Here’s a fast process for marketing your copywriting services business: set up a Web site to explain the copywriting services you provide, and then promote the Web site.An initial trickle of clients will grow into a flood, the longer your site is online, and the more promotion you do soon you won’t need to do any promotion at all, because you’ll have a stable of clients with whom you work.
Start by setting up a Web site.
Set Up A Web Site To Explain The Copywriting Services You Provide
Important Tip: the larger and more informative your site, the more promotional work your site will do for you: the search engines will index your site, and your clients will find you via searches.
Your first step is to work out what copywriting services you will provide. Make a list. If you specialize in an area like health, business, or technology, this is agreat plus clientslove working with a copywriter who understands their industry.
Create one site page (or more, over time) for each service you provide. As mentioned above, the larger and more comprehensive your Web site, the more promotional work your site will do for you. However, you’ll build up the information on your site over time; initially just create your primary pages, which will include a Home page, a page for each service, an About page, and a Privacy Page.
Next, buy a domain name, get site hosting, and put your site online.
Promote Your Web Site And Services
Finally, promote your Web site and services. Start by creating a press release and post it online at one of the many press release distribution sites.
Then, create a small ad on Craigslist, the free classifed advertising site. Your ad will run for seven days; make sure that you repost it each seven days. You’ll get inquiries about your services immediately.
The above two promotional avenues will get you started. You can add whatever other promotions you wish: create a blog, write articles, buy advertising using Pay Per Click, and so on.
However, do remember that promotion will be on-going, until you have a stable of happy clients; estimate that you will promote your site and services heavily for around three months.
So there you go: get started marketing your copywriting services business today. Your clients are waiting and eager to find you.